" Become Conscious consumers , and let the brands know , that we stand for fair purchase!”
One of our routine journeys to discover new
artisans took us to Udumalpet this time. The NGO Udumalai Environmental Society
established here, works for the betterment and upliftment of the people living
in the tribal villages in the Annamalai Tiger Reserve area. We met the
Secretary of the NGO, Mr. Nagaraj, who gave a detailed explanation about the
life of the tribal people, who were displaced from the forest area and thereby
settled in the Amaravathy region. We were informed that the members of the NGO
trained them to make products for home décor and other accessories using coir,
which is available in the Pollachi region in abundance.
Glimpses of the phases involved in the
upliftment
Pollachi, being the world’s largest producers
of coir-based products, provided ample scope for the tribals in this area to
improve their livelihood. The NGO took steps to train some of these people in
Allepey and thus engage them to make coir-based accessories and products, with
adequate support from the Tribal
Cooperative Marketing Development Federation of India Limited (TRIFED). The
training was then passed on to the other interested members and thereby the
people started making various products using coir. The NGO also arranged to
showcase these products in exhibitions all over South India and nearby places.
The product range includes mats, miniature
baya weaver nests, necklaces and similar accessories. All the products are
eco-friendly and long lasting. The mats, especially, are known to provide
acupressure effect when stepped on them.
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